Breakfast For Directors: Talk To The Journalist – June 12, 2019

Wide grins, firm enthusiastic handshakes, and high aspirations.

These were just some of the things seen, during our “Talk to the Journalist” event of last week an all- exclusive breakfast, for like-minded business folk everywhere, which took place on the 12th June, in the budding epicentre of London.

Where members tucked into either a traditional hearty English breakfast or an alternative vegetarian/vegan option. While soaking up the trendy interior of Café Rouge, the atmosphere was filled with much-anticipated excitement, as well as expected conversations about business. Focussing much more specifically on business strategies, because as many as there may be. Not all are effective.

Someone who optimized that very thought was Gesmay Paynter, a member of High Profile Club and first-time attendee to the event, who sat patiently sipping her cup of tea. “I don’t know what I could expect, but I would like to meet new people that could potentially help me to grow my network”.

She didn’t know it then, but business strategies that would help her develop her network were exactly what was in store, and found at the very core of Rafael’s presentation. A presentation that also consisted of three strategic exercises.

The first exercise was one where everyone had to introduce themselves, using only three words. the name, the country of origin and the industry they were in. the exercise was initiated by Rafael who said: “Rafael, Brazil, PR”.

The aim of the exercise is to help entrepreneurs focus their message to the audience.
The second exercise, a question. How do you want to be introduced?
The first to give their example is Stella Maher, a confidence coach, who speaks out about body confidence and wants to help girls feel more confident in their own skin. “I am a confidence coach for young women.”

Who went on to say “There are too many girls who don’t feel confident, but not only that; they feel dissatisfied, and they want to be different.”
Stella then went on to ask if there was anyone who could introduce her to any school staff, in contact with students, for a new partnership.

Moreover, the second chance for her to be known arose.

The third and final exercise, another question.

“what was your aha moment”?

A moment that is easily and quite beautifully painted on the expressions of engrossed faces around the room. There ‘aha’ was filled with sudden inspiration, enlightenment, and comprehension. Someone who has perhaps had their own fair share of enlightened ‘aha’ moments.

Is guest speaker Emma Hartley, newspaper journalist, sub-editor and co-founder of 24hourlondon.  Talking about the importance of pitching a business and how to improve the visibility of a business online.

Some like Dexter Moskov share their ‘aha’ moments of comprehension and realization. Who went on to state: “I learnt that instead of targeting editors. I have to find the appropriate journalist that is regularly featured in the magazine I want to appear [in].”

Adding “Journalists love a personal story but pay attention. Just as it’s risky talking about competitors when you are sharing your own story.”

Others such as Gesmay not only arose talk of an ‘aha’ moment but introduced us to new philosophical concepts too.

When Daniel Nelson, a freelance journalist and editor – the second guest speaker of the breakfast – quoted Gesmay on stage saying “I think that we are like bananas, we have skin that protects us. You have to peel to reveal. The real essence is all inside”. Could this of been the moment, where finally those sat around, were no longer the ones stereotypically set apart from any other emotional being? Do we all have a fleshy essence inside of us, just like bananas?

Business card swapping, and farewell handshakes were the last couple of elements that concluded the breakfast. Along with a range of rave reviews.

That resulted in the majority of those that attended the event, saying they would check up on the magazine more regularly. So that a better angle on their entrepreneurial lives is achieved.

Delighted Dexter Moskow stated how pleased he was with the organisation of the event. “I met new entrepreneurs and exchanged my contact details with diverse business people where we’ll have the ability to help each other”.

Melissa Bruscoli also went on to say that she had thought that the event was “very well curated”. Along with how she thought that networking is sometimes “salesy” but the event had made her realise, that wasn’t always the case as the “atmosphere was relaxed and genuine”.

This exclusive breakfast taught us more than the new existence of banana philosophy. We’ve received lessons from some of the industry’s best. Lessons that mean every member can now achieve their professional goals quicker, more efficiently and with ease.

See you at the next Breakfast for Directors. If you like to join us to the next Breakfast for Directors click here.

Silvia Sacchi

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